March 31, 2020
In today’s digital world where billions of people are taking advantage of the Internet to market and advertise their brand, one might think that a trade fair is no longer needed. Well, that’s where you’re wrong. At present, trade shows are taking place all across America. If you are considering setting up a booth ask help and assistance from Kore Exhibit.
Participating in trade shows can benefit your business in a number of ways. Compared to digital ads, setting up a physical booth will take time, money and energy but it will all be worth it in the end once you see your sales skyrocket. However, not all trade exhibits are successful, which is why you need to have it set up by professionals to make sure that people will be drawn to your booth. The following are some of the many benefits of joining trade fairs:
Increase Brand Awareness
Even if your brand is actively advertised in all social media platforms, believe it or not, but there are still thousands of people you haven’t reached. Joining trade shows will give you an opportunity to showcase your brand in a setting where you know everyone is interested in your industry because they wouldn’t be there if they weren’t at least part of the industry. If you’re a start-up business, you can grab their attention by making sure your booth is beautifully set up. If you have the budget, hire a talented graphic artist to engage potential clients. Make sure that your logo and your brand are strategically displayed all throughout your booth so no one would miss it.
Also, don’t forget to display your social media information to make it easier for your audience to find you online. Keep in mind that your goal is to keep the sales coming even when the trade show has already closed. As much as possible, position your booth near big companies because for sure they’ll have steady foot traffic.
Create Business Alliances
No matter how big your company has become you’ll still need alliances to make it even greater and you can do that by joining trade show exhibits. While you can always make conference calls, send emails, nothing compares to face-to-face conversations with potential business partners. You’ll be able to express yourself more when you’re talking directly to the person compared to expressing yourself through words behind a screen.
Get Quality Leads
The one thing we love about trade shows is that you have the assurance that every person in that room loves what you have to offer. The crowds that are coming in are looking for something that they know they’ll find in that venue, which explains why they are there. Therefore, it’s a great place to showcase your products because you get high quality and targeted leads. Every person in that room is either interested to learn more about the industry, wants to keep himself or herself abreast of the latest trends and/or wants to buy products and avail of services and you should take advantage of it.
Learn About Your Competitors
Being a part of a trade show is actually a learning opportunity for you since you will be juxtaposed against your competitors in the market. Use this time to observe how they market their products, what features they have to offer that set them apart from the rest, observe how they set up their booths, check out booths that are performing poorly and identify what could be wrong about their setup, etc. You can learn from the worst and you can learn from the best. Don’t forget to list down what you’ve observed so you can apply it to your business.
Are you finally convinced to join trade shows? Setting up a booth is a make or break deal so make sure you’re doing it right. Partner with a trusted brand like Kore Exhibit to leave a good impression on your target market.